The new experience will provide the opportunity to hop into the over-sized world of Peter and his friends to embark on an adventure across five fluffy-tailed themed zones. The brand-new concept is the first time Merlin has created a stand-alone visitor attraction experience based on the series. The addition will join Merlin’s six other attractions in Blackpool including The Blackpool Tower and SEA LIFE Blackpool. Developed in partnership with Silvergate Media, Penguin Ventures (on behalf of PETER RABBIT™ brand owners Frederick Warne & Co.) and Blackpool Council, the attraction is set to open next door to the famous Madame Tussauds Blackpool as part of a new standalone experience.
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